How solo estate planning attorneys can compete with LegalZoom without lowering their standards
Growth Strategy
LegalZoom and Trust&Will have spent hundreds of millions making DIY estate planning fast. They haven't captured the whole market — but they've taken a share of simple-plan clients.
Match the convenience, keep the supervision
The attorneys who compete most effectively are the ones who match the convenience while keeping attorney supervision that DIY platforms can't offer.
The three pillars
- Online intake under your brand
- Attorney review before anything is finalized
- Transparent flat-fee pricing
Online estate planning products delivered under an attorney's brand represent the competitive response that actually works.
LT
LegalGEN Team
LegalGEN
Estate planning insights and growth strategies for attorneys, published by the LegalGEN team.